Sony is packaging its waterproof walkman inside bottles full of water

SonyWalkman

Sony’s waterproof NWZ-W270 MP3 player is not new — it has been launched at CES 2013, coupled with ads showing swimmers using the device underwater. But now advertising agency DraftFCB to help market the product in New Zealand came up with the Bottled Walkman, selling it in water bottles through vending machines at pools and gyms.

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